Smarter Commerce for retail Creating brand intimacy in the age of the evolving Smarter Consumer The behavior of today’s Smarter Consumer is unique in the annals of Retail. She’s more instrumented than ever before, with 36 percent more consumers now using two or more technologies during the shopping process than the previous year and […]
Category Archives: Whitepapers
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Retail 2020: Reinventing retailing— once again A joint project between IBM and New York University Stern School of Business Shopping is part of all cultures. At times it’s the way we meet the basic needs required to get through our daily lives. At other times, it’s an exciting adventure of discovery and fun. This is as it has […]
Generation C: The Connected Customer eBook Series Collect: Build a Customer Data Foundation for Interactive Marketing Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand. Collecting data to build rich customer profiles is an essential step in […]
Generation C: De Connected Consument – eBook-reeks Analyze: Online Marketing activeren met inzicht in klantengedrag Nu de connected consument op nieuwe manieren in interactie treedt met uw merk, wordt het steeds moeilijker om te begrijpen wie hij is, wat hij wil en wat waarschijnlijk zijn volgende stap zal zijn. Meer verbindingen en meer kanalen kunnen een veranderend landschap opleveren, […]
The Quest for Customer Connection How retailers can face down the new competition by forging closer ties to the customer Retail has always been among the most volatile industries in the world, subject to the whims of consumers and the economic conditions of the day. It is no different now. Consider today’s retail environment. For three years, weak macroeconomic conditions […]
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