Document Acties
Masterclass Programme
Programme 3rd of November 2011
09.00 - 09.30
Welcome
09.30 - 09.45
Opening by the chairman
Sabien Duetz, Professional chairman and a Dutch retail expert, worked for HEMA, Prénatal, AH and Bijenkorfkorf now
in own company BIEN innovation.
The future shopper
09.45 – 11.00
Keynote speech: Tomorrow’s shopper – a new mindset for retailers
- Trends in changing customer & shopping behaviour
- What are the demands of tomorrow’s shopper?
- What are the key drivers of change?
- How will they impact your business?
Speaker: Ibrahim Ibrahim, Managing Director of Portland Design, one of the worlds most rewarded concept developers in retail
11.00 - 11.30
Coffee break
The future retail landscape
11.30 - 12.15
The end of ‘traditional’ shops
- Shopping is fun and a favourite pasttime
- Shops will be on internet but internet will be in shops
- The future of retailing is webbased
- Shopping 3.0 is a new shopping behaviour of customers, first internet and later on the real shops, or vica versa
Speaker: Cor Molenaar, Professor E-Marketing, Erasmus University
New retail strategies & formulas
12.15 - 13.00
Multi-Channel Retail and eCommerce
Where Online is going in the context of the multi-channel world
- Overview of multi-channel retail across Europe
- The impact of online on stores
- Future opportunities
Speaker: Robin Bevan, Director, Javelin Group, Europe’s leading consultant in eCommerce and multichannel retailing, working e.g. for Tesco, Sainsbury's, Nike, Clarks, Dixons, Sony & Boots
13.00 – 14.00
Lunchbreak
New insights in the retail strategies of Dutch retailers
14.00 – 14.45
Scoop: new research outcomes about retail strategies
- What are the trends in retail strategies in the Dutch market?
- To what extend are retailers integrating eCommerce in their strategies?
- How are Dutch retailers adapting to the multi-channel strategy?
- Perspective on the upcoming developments future
Speaker: Lucien van der Hoeven, General manager GfK
GfK will conduct a special research amongst Dutch retailers about their retail strategies. The research outcomes are exclusively available for the visitors of this masterclass
14.45 – 15.15
Coffee break
Implementation of the new retail success criteria - strategy
15.15 - 16.00
Experiences of Dutch Retailers in applying new retail strategies
Speaker: Sabien Duetz, Dutch retail expert, worked for HEMA, Prénatal, AH and Bijenkorf, now in own company BIEN innovation.
16.00 -16.30
How to implement the new retail success criteria in your organisation?
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Speaker: Ibrahim Ibrahim, Managing Director of Portland Design, one of the worlds most rewarded concept developers in retail
16.30
Closing remarks
Drinks & snacks
