Kevin Robertssaatchi

Kevin Roberts,  Head Coach, Publicis Groupe

Kevin Roberts will challenge us all to become more open to the power of emotion. Which Retailers are trying this – and how well are they managing? How can you turn a store into a an environment that consumers love? What can (R)etailers do to give customers the right experience? It is not about price, not about value, but priceless value.

Kevin Roberts: “I think most retailers do not put the customer first. They think they do when they talk about using data, but that data’s being used to make them more efficient and more effective, not to delight and excite consumers. Reason, Reward and Relevance are table stakes. What you need to do is create loyalty beyond reason, beyond all those Rs: an emotional connection that goes through the heart, not the head. The data just tells you what your customers say and do, and although you need that, you also need EQ (Emotional Quotient) rather than just IQ. Retailers and Brands that will provide an experience that is based on intimacy with the customer, knowing how the customer feels, will be the great retailers of tomorrow”.

Kevin Roberts is the world’s foremost speaker on brands, a provocateur and inspirer with many years of business experience with several of the world’s leading companies. Currently, Roberts is Head Coach of Publicis Groupe, the world’s third largest communications company and owner of Saatchi & Saatchi. Kevin was CEO and Executive Chairman Worldwide of Saatchi & Saatchi, the creative communications powerhouse. Giving advise to the boards of Walmart, Booth, Carrefour etc. Kevin Roberts has an international reputation for an uncompromisingly positive, inspirational leadership style, and an ability to generate ideas and emotional connections that accelerate extraordinary value. Kevin has honorary appointments and doctorates at several universities and has lectured at Stanford, Wharton, Tuck, Oxford and Beijing. He wrote “Lovemarks: the Future Beyond Brands,” a ground-breaking business book published in 18 languages, showing how emotion can inspire businesses and brands to deliver sustainable value.

 

Analyze This: Why Emotion Wins in a World of Big Data

  • Retailers and Brands need to move beyond Big Data and side-by-side product comparisons to get a more emotional, intuitive, and inspired place.
  • The world’s most powerful Retailers and Brands and greatest creative leaders let emotion rip.
  • Lovemarks add to Retailers and Brands three essential, emotional ingredients: Mystery, Sensuality, and Intimacy