Sucharita Mulpuru,VP & Principal Analyst, Forrester Research USA.

She is a keynote speaker at major Retail conferences, including NRF’s Big Show in New York

“The vast majority of retail sales still happen in physical stores but the phone is influencing more of those transactions than ever before.  All merchants need to embrace this new reality and create the best solutions they can to address this”. 

Retail In the Next 20 Years

As devices and internet connectivity evolve, how will the shopper experience be different by 2035?  What will be similar?  Which categories are most vulnerable?  How will the mobile experience change how buyers consume over time?