HOW TO GO OMNICHANNEL IN AN EXTREMELY DISCONNECTED IT ENVIRONMENT – A CASE STUDY
Nowadays clients expect a truly personalized shopping experience, no matter what channel they use.
They also expect a cross-channel unification of price, offer and stock availability. But how can companies
achieve this when the complexity of their IT environment has grown exponentially over the years?
How can companies prepare for a future where each client will have a POS system in its pocket,
and as a consequence, the transaction processing will be even more distributed than now?
During his talk Lukas will focus on ideas on how to overcome these struggles and will present real-life case studies in which cross-channel promotion management system are implemented for global